Website if applicable
What does your business or organization do?
What makes your company unique?
Who are your customers and what are their challenges?
Who are your competitors?
Please provide urls for 2-5 websites that you like and don't like and briefly describe why.
Who are your heros?
List 5 keywords describing how you want your clients or customers to feel about your company.
Do you currently have a logo? If you do, what do you feel is working and not working?
Do you have a style guide or any existing collateral?
Do you currently have a website? If you do, what do you feel is working and not working?
Please list the main categories for your website's navigation.
What features or specific functionality do you want your website to have?
How will you measure the success of your new brand?